Expertise

Before you start thinking about new products, services or business models, you should be clear where to look for innovations.

We help identifying these innovation spaces and assess their attractiveness empirically or by expert evaluation.

Once it is clear which innovation spaces to explore, we help discovering insights in consumer tensions and unmet needs, come up with ideas to fill those gaps, conceptualise these offers and assess their relevance for the consumer empirically.

Today, every brand is in the business of providing services to their customers. Exploring the customer experiences provided and coming up with ideas how to improve it, and  test the relevance of those improvements - thiis where we can help.

We help exploring the potential of new technologies and respective changes in consumer expectations on how to deliver value to  consumers in a new way for you to either disrupt a category or be prepared against those disruptions.

As much as we believe in the power of innovation, we believe in the power of brands. From brand positioning models,  (portfolio) architecture, stories to verbal as well as visual brand identity - we help strengthening your brands differentiation and distinction.

We offer bespoke training & coaching on- & off-project on topics such as insight generation, ideation, disruptive thinking, concept development, stakeholder management, agency briefing etc. for your team to stay up-to-date with the latest in brand innovation.

From the examination of 1st and 3rd party data available to you, to the the analysis of publicly available data and social listening, up to bespoke qualitative and quantitative research accompanied with sophisticated statistical analytics like concrete choice modelling or market simulations - we can cover all your research needs throughout our projects.

We know the importance of strategies as well as plans. And, we know the differences between the two. As much as we are big picture thinkers with our heads in the clouds to see your future, we also are  obsessed with the nitty-gritty details that you need us to get right to make things actionable.

We don't stop at the idea level, but turn them into testable concepts if it is about innovation or visual & verbal identities when it is about brands. And as much as we aim for ideas that travel, we are very well aware of the power of local culture. That's why we don't adapt, but co-create everything bilingual - from your final strategic deliverable to the final executions.